Clean beauty:
What’s behind the new trend?

Clean beauty is the new buzzword in the beauty world. The word “clean” stands for “free from.” The movement, which began as a niche trend has now loyal followers around the world who advocate for more transparency in the skin care jungle.

Clean beauty products are cruelty-free and do not contain any harmful ingredients. In our guide, you’ll learn about the philosophy behind the cosmetics trend and what sets it apart from natural cosmetics.

All you need to know about hyaluronic acid and its benefits for skin

Without moisture, the skin appears dry – and dry skin ages you the fastest. Hyaluronic acid benefits the skin with its moisturizing effect, smoothing wrinkles and keeping it supple. Find out how different forms of hyaluronic acid boost a healthy complexion and why you should integrate the skin care superstar into your daily routine.

Plant stem cells in cosmetics: The future of anti-aging

Skin-care products with plant stem cells are conquering the cosmetics industry. These little multi-talents are derived from plant extracts, conserve natural resources and have the potential to revolutionize anti-aging. Applied to the skin, they stimulate collagen formation, plump up small wrinkles and refresh the complexion. How do plant stem cells work and why are they a must-have for your daily skincare routine?